Great R&D involves at some point qualitative research.  There are many forms of qualitiative research to better under the problem of focus or area of interest.  Our qualitiative research incorporates a variety psychological models of human behaviour.  We use a range of evidence based approaches that have long histories in European and North American Psychology to capture a 'story board' of dynamic information.  The underlying psychological dynamics of human responses is uncovered through in depth psychological profiling of attitudes, and belief systems.  


Further, cultural and observed behaviours are uncovered during this process to ensure we have a fully articulated understanding of the individudal or group.  When combined with our quantitative measures our clients are provided the most indepth view of the human condition of interest.