What is the point of view? The latest advancements in eye tracking technology allows you to capture the point of view so you can see what they are actually looking at. At Inner Truth we use three types of eye tracking depending on the research requirement. We only use eye tracking provided by leading companies in vision science and gaze tracking technology.
1) DESKTOP – we mostly use our desktop eye tracking when we are testing TV ad campaigns, print testing, website testing (advertising or usability) and packaging design testing
we mostly use our desktop eye tracking when we are testing TV ad campaigns, print testing, website testing (advertising or usability) and packaging design testing
when clients want a more 'life like' presentation of their stimulus we use our stand a lone eye tracking capabilities. This system allows us to project life size images onto a wall in digital high definition. The format is beneficial for design layouts, our virtual 3D simulators, large format scenes.
the most 'real' experience in research. While moving around 'real time' world environments we track the sight and sounds of research participants. This technology has been used in consumer and non-consumer environments such as defence training exercises; driving; and sporting activities.
eye tracking has moved into the VR/AR world and will continue to grow as the demand for gaze information in these environments is becoming a top priorty for researchers, practitioners and multiple industries. Below is a sample of a VR environment constructed in UNITY.