We engage in three types of quantitative measures for clients. Eye tracking technologies in the lab and in the ‘real world’; brainwave measures (EEG) & panel research. Through these measures we are able to give clients objective insights while at the same time measuring the size of the opportunties through our panel partners. For more information on either of these methods just click on the tab.
Further, cultural and observed behaviours are uncovered during this process to ensure we have a fully articulated understanding of the individudal or group. When combined with our quantitative measures our clients are provided the most indepth view of the human condition of interest.